Trends always come, trends always go. Some may never come back, some may find a way to resurface. There are some classic, staple pieces such as activewear that never go out of style at any time in the year. The term "athleisure," is basically wearing your activewear outside the gym and in your casual, everyday life. I came across the article Has the Activewear Fashion Fad Run its Course? by Shelly Banjo, and I found it to be a very interesting read! Banjo used multiple sources to back up her point that activewear may be turning into a staple category from a growth category. She also used multiple charts to show this decline in athletic wear sales, and the difference from 2015 to 2016 is pretty dramatic!
I found this article very enlightening, and kind of a wake up call! Now, personally, I have mixed feelings over this debate. There are some things I can agree with, and there are some things that I don't agree with.
First of all, I absolutely trust the facts and statistics Banjo presented as they are credible sources. I agree that places such as WalMart, Target, Forever XI, and H&M have been moving towards selling more sportswear. Whenever I have walked into these stores, that is basically the kind of merchandise I mainly see.
I agree that it looks like basically EVERYONE has their own activewear line. Lululemon did, I guess you can say, ignited the "spark," for other companies such as Nike, Dick's Sporting Goods, Sports Authority, Victoria's Secret, and luxury players like Tory Burch to create athleisure that was both comfy and stylish.
I also agree that, sadly, there are companies who have filed for bankruptcy, such as City Sports, Sports Authority, Pacific Sunwear, American Apparel, and Quicksilver. I actually heard the news about Sports Authority specifically before reading this article.
But, what I DON'T agree with is the first statement Banjo makes in the article: "Activewear is getting overstretched." Now, being a college athlete, of course I'm going to be around those who wear activewear pretty much 24/7. But, I have seen friends and other students on campus wearing athletic gear as well. I think we all can agree that throwing on leggings, a sweatshirt, sweatpants, shorts, a simple t-shirt, and walking out the door is the most comfortable and quickest way to dress. And, in my college, there are A LOT of students who dress this way. I occasionally may see some that do dress up.
Again, it would be obvious for me to say this, because this is what I'm surrounded by. But, even AWAY from college, walking around the streets, going into a store, a restaurant, places like these I still see a lot of people dressed in this fashion. I firmly believe that activewear will NEVER be out of style! You have gear you can wear for every season, and there are always some really fashionable prints and colors used that can appeal to anyone!
So, what do you think? Is Athleisure here to stay or go? If it stays, how long? If it goes, will it be gone forever? Or, will it resurface?
If you want to read the article, click here: http://www.bloomberg.com/gadfly/articles/2016-04-13/lululemon-inspired-fitness-fashion-trend-cools-down